I just published my review of "What would Google do" an Amazon.com. While I was writing it I came to think whether Amazon is following those principles Jarvis describes. This certainly deserves some deeper thinking, but I'm sure that Amazon's review system definitely is not googlish.
You may link from somewhere else to a review, but inside a review no links are allowed. That leaves me without a chance to link to other points of interest like a video and a slideshow which both can be found here. That is old school thinking trying to control the user. For the moment I still write reviews for Amazon, but it could well happen that I will switch to a more open platform.
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